ABOUT

You want your new business, idea, or initiative to succeed.  That's why you need the Start It Up Advantage.

 

Start It Up (SIU) is ready to empower your enterprise to succeed.  Established in 2011, Start It Up was established to help entrepreneurs launch their business venture.  We expanded our team and services in 2016 to support established companies, government contractors, and organizations to plan and execute new ideas, initiatives, and technologies.  Our team has a collective 100+ years of start-up and business management experience, spanning all business disciplines and multiple industry sectors, including technology, government, events, business services, finance, telecom, asset management, and others.  We've launched our own businesses, raised millions in funding for start-ups, and have a proven track record generating results for our clients.

We’ll help you realize your goals and vision.

It is difficult to plan and execute any new initiative outside of core competencies and capabilities.  SIU understands what it takes to create a business, rev up revenues, turn around declining sales, launch a new idea / solution, expand into new market or customer sectors, and deploy the latest sales, marketing, and other business solutions.  SIU can help you quickly address risks and challenges, keeping new initiatives on target so financial goals and enterprise objectives are achieved.  Working with SIU can help businesses generate early success and achieve long-term sustainability.

An experienced team you can trust.

SIU’s leader and team of consultants have held executive leadership positions at leading global corporations, start-ups, government contractors, marketing and consulting agencies, publishers, and nonprofits, and we can bring different talents to each client's project to provide unparalleled industry and business expertise. 

 

SIU offers an extensive array of services and technology solutions through our network of strategic partners.  Instead of spending time managing multiple agencies, vendors, and contractors and coordinating project timelines and responsibilities, SIU manages the entire project from planning through execution to ensure projects are completed on time.  ​ 

K Vogel EAG Photo.png
Karen Vogel
Founder and Chief Executive Officer

LEADERSHIP












 

 

 

 

 

Karen launched Start It Up in 2011 to help entrepreneurs launch their business or new ideas.  In 2016, she expanded the company to help established businesses launch new divisions / solutions / services, develop strategies to achieve their new goals, execute different branding / marketing / sales initiatives and implement critical technologies.  Karen guides the overall vision and strategy for the company as well as leads the strategic planning and development for Start It Up's commercial and government contractor clients.  She is also one of the founders and a Managing Partner of Event Advisory Group, an event consulting and management company focused on improving event performance for associations, corporations, and other organizations.
 
Karen brings 30 years of start up expertise, as well as branding, marketing, and sales experience honed at global corporations, government contractors, small businesses, technology / media start-ups, and marketing agencies across many industry sectors.  She has exceptional business development and turnaround skills to reverse declining sales and accelerate revenue growth.  She has created sound strategies and led execution efforts to create new businesses and divisions, launch new solutions and products, expand sales in new markets and customer sectors, execute new sales and marketing programs, implement technologies, and support founders to raise millions in angel / VC funding.  She has produced unprecedented results for businesses and clients, accelerating revenue and customer growth, establishing new brands and solutions in competitive markets, rapidly expanding sales in new markets, expanding capabilities, and empowering leaders to drive their companies forward to achieve growth targets and exit strategies.
 
Karen was the first employee and part of the executive leadership team that launched b-there, one of the first event registration and housing SaaS applications in the event industry. She led the early branding and marketing efforts to establish b-there as the most recognizable tech brand in the crowded event technology space, and led the go-to-market strategies to expand into the association and trade show sectors.  She was instrumental in helping the founder and CEO raise $40+ million and secure key corporate and association clients, leading to an acquisition of the company.
 
After b-there, Karen launched her own event consulting and management company, working with corporations and associations to improve event results and achieve corporate goals via innovative event strategies. Clients included Gartner, JP Morgan Chase, US Able Life, and Covidien.  She raised $1+ million for a new event she created, The Women’s Congress, an education conference, trade show, venture fair, corporate executive summit, and online community for entrepreneurs and corporate executives around the world.  She led the event's vision and led the team to generate nearly $2 million in revenues and 10,000 attendees at the first two events.

Karen has held executive management roles at Citicorp POS, Reed Exhibitions (division of Reed Elsevier), as well as leading marketing agencies, including an Ogilvy Direct agency (formerly Einson Freeman).   She led the account management group at Visual Mining, a data analytics software provider, turning around declining business and improving revenues, customer software adoption, and satisfaction.  As Vice President of Marketing & Sales for Binary Group, a woman-owned small business government contractor, she rebranded / repositioned the company to capture business in high growth areas, developed new capabilities in ERP / business systems and asset management areas, and secured larger contracts with new Federal agencies, generating millions in new business.

Karen earned a Bachelor of Science degree in marketing from Arizona State University, and a Certification in Exhibition Management from International Association of Exhibitions & Events (IAEE).  She also is a Certified Dog Trainer (CDT) from International Association of Canine Professionals (IACP).



OUR TEAM

Strategic Consultants

Anne Herbster

 

 

 

 

 

 



Anne brings 30+ years of marketing and sales experience in financial and insurance services and affinity marketing.  Anne has created and managed innovative multi-channel programs targeting both customers and partners.   She has an extensive background in product and program development, building organizations from the ground up, and identifying innovative methods to expand solution scope, revenue, influence, and customer engagement.

Developing enhanced customer experience programs is Anne’s passion, ensuring customers and partners are provided excellent customized experiences.   Throughout her career, Anne has demonstrated her commitment to working with organizations to clarify, understand, and enhance the customer and partner journey, producing programs and initiatives that have consistently driven revenue and improved satisfaction and retention.

Holding leadership positions in Arrow Electronics and Progressive, Anne worked internally to build teams and externally with customers to create new strategies and launch new divisions and programs.  At Liberty Mutual, she managed a $2 billion business unit, increasing revenue by 10%+ annually.  Anne was behind creating the right tools, services, and support demonstrating Liberty Mutual’s commitment to their customers which enhanced the customer experience and grew new sales, retention, and revenue. 

Anne joined AARP, the largest nonprofit organization in the US, initially in a corporate marketing leadership position.  She was part of the initial executive team that was tapped by AARP senior leaders to launch AARP’s start-up venture, Life Reimagined.  She was responsible to build and manage the online and in-person engagement experience for customers and partner companies. 
 
Anne earned a Bachelor of Science in Math from Jacksonville University and an MBA in Finance and Marketing from Columbia University.



Judy Berman

 

 

 

 

 

 

 


 

 

 

 

Judy brings 20+ years of sales, marketing and operations experience across multiple industries including energy, utilities, publishing, and home services sectors. She held executive management roles with Jones/The Wall Street Journal, the Chicago Tribune, and most recently the Baltimore Sun Media Group (BSMG). As the Senior Vice President, Sales and Marketing at BSMG, she was responsible for advertising and consumer revenue, as well as business and consumer marketing for a diverse portfolio of print and digital products.  She also led and mentored a team of sales, marketing and creative services staff and was an expert at guiding employees through times of company and industry change.
 
She developed and executed marketing strategies and programs for Direct Energy to promote the utility and its protection plan offerings to consumers, ServiceLive to enable the salesforce to generate quality leads at trade shows, including the Consumer Electronics Show (CES), and American Water, to promote their home services to consumers across the US.  She also supports Carroll Community College in MD with marketing and PR support.
 
Judy has expertise in all facets of sales and marketing, including sales force development, brand marketing, digital marketing, direct marketing, CRM, creative development, sales force support and market research. She is known for her deep operational experience and her ability to collaboratively develop strategies, communicate them effectively, and expertly execute them with urgency.
 
Judy holds an MBA from the Anderson School at UCLA and a BA in Psychology from Bryn Mawr College.  She is also an Associate Certified Coach (ACC) through the International Coaching Federation, having completed her postgraduate studies at the College of Executive Coaching.

Cindy Brook

 

Cindy has 20+ years of experience in business operations, contracts management, and the customization and implementation of sales and marketing technologies.  She founded a consulting firm, Night Stone, in 2011 to provide exceptional market research, contracts management and strategies, and CRM implementation services to commercial and government contractor clients.

Prior to starting her own consulting firm, Cindy was Contracts Manager, FSO, and Business Operations Manager for Binary Group, a woman-owned small business government contractor.  She was instrumental in implementing Salesforce and training the sales team on new processes developed in the CRM.  Prior to Binary Group, Cindy worked at Savi Technology, a government contractor focused on supply chain solutions, for 13 years where she held the positions of Sales Operations Director and then promoted to Business operations Director.  She was also the senior trainer & systems administrator of Salesforce at eBay, Inc./PayPal where she supported and trained dozens of sales professionals to better leverage the CRM system.

She has exceptional technology skills, and can rapidly gather requirements, develop customized workflows, processes, and reporting, and train teams to better leverage leading CRM solutions, including HubSpot, Salesforce, and Dynamics.  She recently managed the implementation of Dynamics CRM for a government contractor and is currently supporting HubSpot CRM / Sales / Marketing / Service module implementations for several Start It Up clients.

Cindy earned a Bachelor of Science in Business Management from Western Governors University.


 

Anne Herbster Consultant