You want your new business, idea, or initiative to succeed.  That's why you need the Start It Up Advantage.


Start It Up (SIU) is ready to empower your enterprise to succeed.  Established in 2011, Start It Up was established to help entrepreneurs launch their business venture or companies plan and execute new initiatives.  Our team has a collective 100+ years of start-up and business management experience, expanding across many different industries, including technology, government, events, business services, and trade associations, and other sectors.  We've launched our own businesses, raised millions in funding for start-ups, and have a proven track record of success generating results for client projects.

We’ll help you realize your goals and objectives.

It is difficult to plan and execute any new initiative outside of core competencies and capabilities.  SIU understands what it takes to create a business, rev up revenues, turn around declining sales, launch a new idea / solution, expand into new market or customer sectors, and deploy the latest sales & marketing solutions.  SIU can help you quickly address risks and challenges, keeping new initiatives on target so financial goals and enterprise objectives are achieved.  Working with SIU can help businesses generate early success and achieve long-term sustainability.

An experienced team you can trust.

SIU’s team of consultants have held executive leadership positions at global corporations, new ventures, agencies, and nonprofits, and we can bring different talents to each client's project to provide unparalleled industry and business expertise. 


SIU offers an extensive array of services and technologies through our network of strategic partners.  Instead of spending time managing multiple agencies, vendors and contractors and coordinating project timelines and responsibilities, SIU manages the entire project from planning through execution to deliver exceptional results.  ​ See the complete partner list.

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Karen Vogel
Founder and Chief Executive Officer

Karen launched Start It Up in 2011 to help entrepreneurs launch their business or new idea.  In 2016, she expanded the company to help established businesses launch new initiatives and technologies. 


Karen has 30 years of branding, marketing, and sales experience honed at global corporations, government contractors, small businesses, technology start-ups, and marketing agencies across many industry sectors.  She led the efforts to create new businesses and divisions, launch new solutions and products, expand sales in new markets and customer sectors, execute new sales and marketing programs, implement technologies, and support leadership to raise angel / VC funding.  She has produced unprecedented results for businesses and clients, accelerating revenue and customer growth, establishing new brands and solutions in competitive markets, and empowering leaders to drive their companies forward toward growth targets and exit strategies.


Karen was part of the executive leadership team that launched b-there, an event registration and housing SaaS application. She led the early branding and marketing efforts to establish b-there as the most recognizable tech company in the crowded event technology space, and led the go-to-market strategies to expand into the association and trade show sectors.  She was instrumental in helping the founder and CEO raise $40+ million and secure key corporate clients, leading to an acquisition.


After b-there, Karen launched her own event consulting and management company, working with corporations and associations to improve the performance of their events, including Gartner, JP Morgan Chase, US Able Life, and Covidien.  She raised $1+ million for an event property she created, The Women’s Congress, an international women’s professional development conference, trade show and online community for entrepreneurs and corporate executives.  The event generated nearly $2 million in revenues and 10,000 attendees over two years.

Karen has held management roles at Citicorp POS, Reed Exhibitions (division of Reed Elsevier), as well as leading marketing agencies, including Ogilvy Direct (formerly Einson Freeman).   Karen led launches of new divisions and products, as well as market expansion efforts at every company, generating results and revenue quickly.  She led the account management group at Visual Mining, a data analytics software provider, turning around declining revenues and improving customer software adoption and satisfaction.  She led the marketing and sales efforts for Binary Group, a woman-owned small business government contractor, where she helped to reposition the company in the Federal sector and develop their Asset Management practice, generating millions in new contracts.

Karen earned a Bachelor of Science degree in marketing from Arizona State University, and a Certification in Exhibition Management from International Association of Exhibitions & Events (IAEE).  She also is a Certified Dog Trainer (CDT) from International Association of Canine Professionals (IACP).