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Start It Up provides comprehensive business services to start-ups and established businesses.  We understand what it takes to launch a new venture, idea, program, solution, initiative, or technology platform, and we provide the right expertise, exceptional strategies, highly targeted campaigns, and effective execution services to ensure we achieve our clients' goals and objectives.

Business Planning:

  • Business plan development (tactical and long-term vision plans)

  • New product/event/solution go-to-market plans

  • Market research and competitive analysis with Findings Report and Recommendations

  • Operating budgets and proformas

  • Pricing strategies and financial models

  • Development of an MVP

  • Capitalization and early-stage funding strategies

  • Investor presentations


  • Sales strategies and plans

  • Business Development Playbook incorporating Customer Centric Selling methodology -- messaging, communications, templates, etc.

  • Lead generation campaigns

  • Sales collateral development

  • Sales management and training for internal teams or new employees

  • Partnership and alliance strategies 

  • Capture management for contracts

  • Proposal development (technical papers, RFIs, RFPs, RFQs)

  • Training on CRM platforms and sales processes


Branding & Websites:

  • Brand identity development / redesigns - Logo, tag line, positioning, visuals

  • Website design and development - search optimized, responsive, user experience, and secure websites and landing pages




  • Marketing strategies and plans

  • Content marketing - blog posts, videos, white papers, case studies, etc.

  • Digital marketing – social media, email, search marketing (organic and paid), advertising, etc.

  • Direct marketing - direct mail, advertising, etc.

  • Affiliate marketing

  • Events – exhibit/sponsorship strategies, speaking opportunities and abstract development, pre/onsite/post event marketing campaigns, development of new events (user group conference, launch events, etc.)

  • Loyalty, reward, and promotion programs

  • Public relations and media partnerships

Customer Experience:

  • Customer experience and success strategies and plans

  • Account Management Playbook -- process, messaging, communications, templates, etc.

  • Communications

  • User group facilitation and management

  • Net Promoter System (NPS) execution


Technology Solutions:

  • Technology identification and implementation support – CRM, marketing automation, content management systems (CMS), ecommerce, database management, virtual event, business productivity, and other critical business systems

  • Start It Up is a HubSpot Solutions Partner.  Our team has extensive experience implementing HubSpot CRM, Sales, Marketing, Service, and Operations hubs, integration with other solutions, and customization of the solution for each client based on their needs

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